City Launches ‘Bring It’ Campaign

City Launches ‘Bring It’ Campaign - Aims to Reduce Single Use Plastics
Posted on 12/05/2019

The City of Charlottetown has launched a campaign entitled “Bring It Charlottetown”, encouraging residents to reduce their use of single-use plastics such as: straws, cutlery, hot/cold to-go drink cups, water bottles, and bags by bringing their own reusable alternatives.

The Bring It campaign is directed at people who live, work, and play in Charlottetown and consists of a pledge booth where individuals can choose from a number of reusable items, including a: travel mug, metal straw set, portable cutlery set, reusable bag, cold drink cup (with lid and straw), or an water bottle and make a pledge to Bring It with them and use it instead of single-use disposable versions of the same items. After making their pledge to Bring It, residents will receive the item pledged to bring, free of charge.

Single-use plastics are manufactured to be used only once, often for a brief period before being disposed of. They are difficult to properly dispose of (especially when used away from home) and are the most common items found during shoreline clean-ups. It is estimated that globally, about 8 million tonnes of plastic waste enters the ocean every year. Without action to reduce single-use plastics, it is estimated that the amount of plastic waste entering the ocean could more than double by 2025.

“Charlottetown, like the rest of Prince Edward Island, is surrounded by water and the City recognizes the importance of reducing the consumption of single-use plastic items to improve the sustainability of the marine eco-system that surrounds us and the City as a whole,” said Mayor Philip Brown.

The Bring It Charlottetown pledge booth will officially launch on Saturday, December 7 at the Charlottetown Mall and will be set-up at a number of public events and locations in December and January, as well as throughout the coming year. People are encouraged to stop by the booth to learn more about the issues surrounding single-use plastics and take the pledge to Bring It from now on. A free reusable alternative will be provided to everyone who takes the pledge.

“With the success of the Provincial Plastic Bag Ban and high level of concern voiced by the resounding majority of residents that responded to our recent survey, we felt that we had to take action now to reduce the use of single-use plastics in Charlottetown by improving access to reusable alternatives and encouraging their use,” said Councillor Terry MacLeod, Chair of the Environment and Sustainability Committee.

The Bring It booth will be featured at the following times/locations:

  • Saturday, December 7, 2019 from 10 a.m. to 2 p.m. at the Charlottetown Mall (670 University Avenue)
  • Tuesday, December 10, 2019 from 10 a.m. - 2 p.m. at Charlottetown City Hall (199 Queen Street)
  • Sunday, December 15, 2019 from 10 a.m. to 3 p.m. at the Artisan Christmas Market (Charlottetown Farmer’s Market)
  • Thursday, January 9, 2020 from 10 a.m. to 2 p.m. at UPEI W.A. Murphy Student Centre
  • Saturday, January 11, 2020 from 10 a.m. to 2 p.m. at Sobeys (39 Babineau Avenue)
  • Thursday, January 16, 2020 from 10 a.m. to 2 p.m. at Confederation Centre Public Library (145 Richmond Street)
  • Saturday, January 25, 2020 from 10 a.m. to 2 p.m. at Atlantic Superstore (465 University Avenue)

The Bring It campaign was inspired by a similar campaign launched in 2018 by @GreenNYC, a working group in the Mayor of New York City’s Office of Sustainability, called Bring it NYC. The Bring It Charlottetown campaign was developed based on the feedback received through more than 1,220 responses to a recent single-use plastic survey administered by the City of Charlottetown. The survey gathered information on the public’s attitudes and behaviors toward the use of single-use plastics to determine how the City could best support individuals in reducing the amount of single-use plastic they use on a regular basis. One of the main barriers to using reusable alternatives to single-use plastics identified in the survey was simply forgetting them at home, the Bring It campaign will address this and other barriers by providing materials that will serve as prompts and reminders to individuals that take the pledge.

This engaging and effective campaign, is just one of the many ways the City of Charlottetown is taking action to reduce single-use plastics in Charlottetown.

Aside from the Bring it campaign, the City is also working on a number of other initiatives to reduce single-use plastics:
• Single-use plastic reduction survey – completed in August 2019;
• Reviewing event guidelines related to sustainability, including waste reduction;
• Developing a sustainable events manual with a special focus on waste reduction;
• Plans to develop and launch a business recognition program for local businesses making efforts to reduce single-use plastics.

More information on the Bring It campaign, including useful tips and information on different ways to bring it, how businesses can be prepared to support individuals who bring it, and where you can find the pledge booth, can be found on the BringIt page