Sport Tourism Industry launches Task Force

Sport Tourism Industry launches Recovery Task Force
Posted on 05/14/2020
City of Charlottetown Events Development Officer, Wayne Long, to represent the Capital City on a Canadian Sport Tourism Alliance COVID-19 Recovery Task Force.
Details from the national announcement below:

In response to how COVID-19 has affected the sport tourism industry, the Canadian Sport Tourism Alliance (CSTA) has announced the formation of the COVID-19 Recovery Task Force. The purpose is to develop an action plan for the responsible, safe and effective reopening of the $6.8 billion sport tourism industry.

The task force includes representatives from all stakeholders, including destinations, national/multi-sport organizations, facilities and suppliers to the industry. The group will work toward establishing and sharing guidelines and recommendations, specific to the sport tourism industry, to demonstrate to all levels of government that there is a clear plan to re-open the industry.

As of May 2020, there is no timeline nor process for the return of the sport tourism industry. This includes the supports required to ensure that sport tourism and sport events will be positioned to contribute to the economic, social/cultural and sustainable recovery in communities of all sizes and in every province and territory in Canada. Sport tourism has proven to be a key element in recovery plans following major crises in the past with other pandemics and global events (e.g. 9/11, SARS, Fort McMurray wildfires) as travel patterns move back toward normal.

“Sport tourism serves as a significant economic driver at the community level, particularly with small businesses that depend heavily on the traffic generated by sport events,” said Rick Traer, CSTA CEO. “The recovery of our industry will be directly related to our ability to provide a safe, secure and healthy environment at over 200,000 sport events that occur in communities across Canada annually.”

Objectives

To access the best and most relevant information, data and intelligence available on COVID-19 in Canada and globally specific to sport tourism and sport event hosting.
To provide ongoing assessment of the health of sport tourism and related sectors in Canada to determine what may be required to be event-ready once mass gatherings including sport events can occur.
To provide advice, support and guidance to all members of Canadian Sport Tourism Alliance and all sport tourism industry stakeholders that enables readiness when sport events can once again be hosted in their communities.
To develop policy positions and recommendations for and by the sport tourism segment to inform all levels of government.
To provide channels for the sport tourism segment to access relevant funding and programs from all levels of government.
To develop best practices that can be shared and adapted for application by host cities, rights holders and other sport tourism industry sectors.
To develop a sport tourism recovery strategy and actions that can be adopted by CSTA members and stakeholder groups in the sport tourism segment.
To conclude operations once sport tourism has advanced from the recovery phase to the resiliency phase.
CSTA’s COVID-19 Recovery Taskforce includes leaders from across the country with a wealth of experience in the Canadian sport tourism industry. The task force members are:

Carson Ackroyd, Tourism Calgary
Neal Alderson, Events Nova Scotia
Brent Barootes, The Partnership Group
Carey Calder, Aboriginal Sport Circle
Bruce Dewar, CEO, Lift Partners
Benoit Girardin, LBB Strategies
Joe Guest, Soccer Canada
Janet Guthrie, City of Leduc
Annie Henry, Tourism Winnipeg
Jessica Kotsopolous, Westin Harbour Castle
Wayne Long, City of Charlottetown
Kerry MacDonald, Volleyball Canada
Sheena McCrate, St. John’s Sports & Entertainment Ltd.
Dean McIntosh, Hockey Canada
Doug McLean, Edmonton Events
Andreanne Paquet, Tourisme Montreal
Brad Peters, Tourism Saskatoon
Scott Ring, USports
Jillian Somers, City of Moncton
Lisa Ward, Tourism Dawson Creek
Blair McIntosh, Chair, CSTA
Rick Traer, CEO, CSTA
Grant MacDonald, former president of the CSTA, will serve as Chair of the Task Force. The first meeting is scheduled for Tuesday, May 19th.

About the Canadian Sport Tourism Alliance:

The Canadian Sport Tourism Alliance is a non-governmental, member-based, capacity building organization that promotes sport tourism as a grassroots economic development initiative at the community level. The CSTA services over 500 members across Canada, including 150 municipalities, 300 national and provincial sport, multi-sport and major games organizations and a variety of other sport and tourism industry partners. Sport tourism is the fastest growing segment of the tourism industry in Canada with over $6.8 billion in annual spending by domestic and international visitors.



For further information, please contact:
Rick Traer, CEO
rtraer@canadiansporttourism.com
Tel: 613-295-6388