Charlottetown Wins Bid to Host Spo Ho Xperience™

City of Charlottetown Wins Bid to Host Spo Ho Xperience™ 2024
Posted on 02/20/2024
Canada’s newest emerging sport tourism industry event is heading to Charlottetown, Prince Edward Island. The Spo Ho Xperience™ Event Planning Team and the City of Charlottetown are pleased to announce today that Spo Ho Xperience™ (SPOHOX24™) will take place on October 28-29, 2024, at the PEI Brewing Company and the Confederation Centre of the Arts. The two hotel partners for the event will be The Arts Hotel and the Holman Grand Hotel.

2024 marks the second edition of the exclusive Spo Ho Xperience™. The inaugural unrivaled, interactive, boutique gathering of sport hosting industry professionals took place in 2023. The event draws together sport event rights holders, tourism professionals, event management firms and suppliers/vendors from the sport hosting industry to encounter cutting-edge ideas, discover new partnerships, and immerse themselves in forward-focused experiences that elevate their sport hosting game.
The event is projected to generate $480,000 in economic impact for the City of Charlottetown.

“Charlottetown is thrilled to host Spo Ho Xperience™ 2024,” said Mayor Philip Brown. “We look forward to extending a warm Island welcome to sports organizations, tourism agencies and representatives from across Canada and the United States, and I know they’ll be excited to come back and work with local partners, including the City, once they see what we have to offer.”
“We are very pleased to bring SPOHOX™ to Atlantic Canada for the first time,” said Gary Curgin, Sport Travel and Event Management Consultant and one of the four event co-chairs. “We know our attendees will enjoy the warm hospitality and historic charm of Charlottetown. A local flavour will be applied to the educational components of the event, the social events, and the venue site visits which will all demonstrate why Charlottetown is an award-winning sport event hosting destination. This will be a truly memorable edition of SPOHOX™ for everyone who attends.”

“We look forward to welcoming SPOHOX24™ to the PEI Brewing Company,” said Kevin Murphy, President, Murphy Hospitality Group. “We are known for creating memorable experiences for each guest who comes through our doors whether that is in one of our food & beverage locations, breweries, or hotels. This is an exciting opportunity for our company to showcase its talents to a national sport audience, who I am sure will be impressed by the event experience we deliver.”

A new component of SPOHOX™ in 2024 is a hosted buyer program designed to offer a fully funded attendee experience at SPOHOX™ for pre-qualified sport event organizers/event rights holders. Applications for the program are now being accepted at and event registration opens on March 6, 2024.